The 2024 Token Boom – Many Launches, Many Failures

The year 2024 saw an explosion of new cryptocurrency tokens, with an estimated 3 million projects launching during that year alonecoingecko.com. However, an astonishing number of these 2024 tokens have since collapsed or become inactive. By early 2025, roughly half of all tokens launched since 2021 had already died, with the failures heavily concentrated in 2024 and 2025beincrypto.com. In fact, around 1.38 million tokens that launched in 2024 failed by the end of that yearbeincrypto.com. Many of these were short-lived projects that debuted on decentralized exchanges like Uniswap, attracting brief hype and liquidity before fading away. Common reasons for these token failures include lack of real utility or product-market fit, negligible user interest, over-reliance on speculation, and developer abandonment (in some cases outright rug-pulls or scams)beincrypto.com. The result is a graveyard of “ghost tokens” – projects with near-zero trading volume and no active community or development – which now litter the 2024 token cohortbeincrypto.combeincrypto.com. Simply put, the majority of tokens that sprang up in 2024 have already vanished or become irrelevant, especially those without solid fundamentals or use-cases.

HTP Token’s Real-World Utility and Longevity

Amid this crowded 2024 token boom, the HowToPay (HTP) token stands out as a survivor with a meaningful purpose. Launched in late 2024 as part of Confidia Limited’s fintech ecosystem, HTP was conceived not as a meme or fly-by-night coin, but as a utility token underpinning a global payment networkbscscan.com. Confidia Limited – an Australian public company – developed HTP to be the backbone of its HowToPay platform, which offers point-of-sale (POS) and digital payment services for merchants worldwide. Unlike many 2024 tokens that had no clear use, HTP tokens are designed for real-world payment processing. For example, HTP can be used for instant, low-cost transactions in the HowToPay POS system, enabling quick, borderless payments between customers and merchantsnews.howtopay.net. A merchant using HowToPay’s POS software can even accept HTP tokens directly for purchases, with the system converting crypto to fiat in real time if needed for conveniencenews.howtopay.net. This focus on actual utility – facilitating in-store and online payments, cross-border settlements, and even offering perks like lower transaction fees for token holders – gives HTP a tangible value proposition that most defunct 2024 tokens never had. In short, HTP was built to solve real payment needs (e.g. faster and cheaper settlements for merchants and suppliers), which has contributed to its staying power compared to the many one-off tokens of 2024.

Active Trading and Growth vs. Defunct Peers

Another key difference is that HTP remains an actively traded token, whereas countless 2024-launched tokens now have virtually no market activity. Despite not yet being listed on major centralized exchanges, HTP has maintained a presence on decentralized exchanges. In fact, the token launched with a large liquidity pool on Uniswap v3news.howtopay.net (deployed on BNB Chain) and is also available on PancakeSwap and SushiSwap DEXsnews.howtopay.netnews.howtopay.net. This ensured that from late 2024 onward, there was always a marketplace for HTP trades. Crucially, HTP’s trading volume has persisted into 2025, in stark contrast to the zero-volume “ghost” tokens. As of mid-2025, HTP was still recording on the order of tens of thousands of dollars in daily trading activity (approximately €50k in 24h volume at one point)coinbase.com. Many other 2024 tokens that initially launched and spiked on Uniswap saw their liquidity dry up within months, but HTP’s pool has held up, indicating ongoing interest and participation from traders and holders.

The community and holder base for HTP has also shown steady growth rather than evaporating. There are now hundreds of wallet addresses holding HTP tokens on BSC (BEP-20), reflecting a growing user base behind the projectbscscan.com. While a figure like a few hundred holders may seem modest, it is vastly better than the fate of failed tokens that ended up with essentially no active holders or a scattered few who cannot even trade due to liquidity collapse. Moreover, HTP’s team has demonstrated continuous development and engagement – for instance, securing a partnership with Banxa (a fiat-to-crypto gateway) to make it easier for users in 170+ countries to buy into HTP with fiatnews.howtopay.net. This kind of ongoing effort to improve accessibility and utility (e.g. enabling direct fiat on-ramps, pursuing listings on centralized exchanges, etc.) is rarely seen in the short-lived token projects that populated 2024.

In summary, HTP Token distinguishes itself from most 2024-era tokens through its resilience and real-world use-case. While an overwhelming number of tokens launched in 2024 have ceased to exist – victims of no utility, no community, and no trading activity – HTP has continued to thrive on its fundamentals. Its role in a global payment processing network and its active Uniswap liquidity have translated into sustained trading volume and an expanding holder community. Even without a major exchange listing yet, the HTP token’s managed growth in users and market activity underscores that a solid utility token can survive the post-2024 crypto culling. In a field where so many peers turned out to be fleeting or failed, HTP stands as a notable exception: a 2024-launched token that is still alive, trading, and serving a real purpose in 2025news.howtopay.netbeincrypto.com.

Sources: Recent statistics on 2024 token failuresbeincrypto.comcoingecko.com; HTP token utility and integration in HowToPay’s ecosystemnews.howtopay.netnews.howtopay.net; HTP listings and liquidity on Uniswap/PancakeSwapnews.howtopay.net; Ongoing trading volume and holder count for HTPcoinbase.combscscan.com.